Digital Marketing Certificate
Search, social, content, and marketing analytics for digital campaign work.
Program objectives
The Digital Marketing Certificate program is designed to provide students with foundational knowledge and practical skills in digital marketing strategies, online branding, and data-driven marketing techniques.
Graduates develop competencies in search engine optimization, social media marketing, content strategy, and marketing analytics used in modern digital environments.
Program description
Coursework focuses on practical applications of online marketing strategies, including search engine optimization, social media engagement, content marketing, and performance analytics.
Instruction emphasizes strategic planning, campaign development, and the use of analytics to measure marketing effectiveness, alongside emerging trends in digital marketing.
Curriculum
Certificate core
12 credit hours
| Course | Title | Credits |
|---|---|---|
| BUS 310 | Digital Marketing Strategy | 3 |
| BUS 320 | Search Engine Optimization (SEO) | 3 |
| BUS 321 | Social Media Marketing | 3 |
| BUS 322 | Marketing Analytics | 3 |
Consumer information
Northeast Coastal University is licensed by the Florida Commission for Independent Education and is not accredited. This program does not lead to state licensure or professional certification unless expressly stated. Certification examinations offered by third parties are not administered by the University.